Beverly Hills School District Engages Crisis Communications Firm

Beverly Hills School District Board members deliberating on hire of crisis communications firm.

News Summary

The Beverly Hills Unified School District has hired Corder Creative, LLC, a crisis communications firm, for $15,000 amid ongoing controversies. Concerns over racism, wrongful termination, and transparency have prompted this action. The board, although divided in opinions, seeks to improve communication and build trust within the community during this tumultuous period. The decision coincides with the search for a new superintendent following the resignation of the previous leader.

Beverly Hills School District Hires Crisis Communications Firm Amid Growing Controversies

The Beverly Hills Unified School District is making headlines once again as the Board of Education came together in a Special Meeting on March 4. In a move seen by many as essential, the board approved a contract for an outside crisis communications firm, Corder Creative, LLC, to the tune of $15,000. This decision comes in the wake of various ongoing controversies that have raised concerns among parents and students alike.

What’s Stirring Up the Drama?

The district is currently embroiled in multiple lawsuits and administrative claims, including serious allegations of racism, wrongful termination, and sexual harassment. In addition to these legal challenges, parents and students have voiced their disappointment regarding the district’s lack of transparency. Complaints have been circulating about how information is communicated, or rather, how it is not communicated.

A Plan to Tackle the Chaos

The contract with Corder Creative is described as a “Crisis Communication Proposal.” It aims to develop communication policies that promise to serve as a lifeline during these tumultuous times. The firm will work on media coverage, key messages, and talking points that address immediate issues. These include the ongoing leave of a journalism instructor, existing litigation against the district, accusations of racism, and staff misconduct during student interviews and investigations.

Why Corder Creative?

The decision to engage Corder Creative was strongly advocated by Acting Superintendent Dr. Jason Hasty, who pointed out the firm’s history of successful engagements with other school districts. It’s clear that the board is looking towards these experts to navigate through the storm that currently surrounds them.

Varied Views Among Board Members

During the meeting, opinions on the need for this communication strategy were mixed among board members. While some emphasized the urgent need for professional communication support, others expressed doubts about labeling the situation as a “crisis.” Board Member Russell Stuart notably disagreed with this label, arguing that the issues being tackled are not unique to Beverly Hills but are challenges common to many educational institutions across California.

Cost Changes and Final Decisions

The original proposal had set the contract at a whopping $25,000 for 83 hours of work. However, in a bid to be more prudent, the board agreed to trim this down to a maximum of $15,000. Following considerable discussion, the contract was approved with a vote of 4-1, with Stuart being the lone dissenter. His vote highlights the differing perspectives among board members regarding the urgency and seriousness of the current situation.

Searching for a New Superintendent

As the board addresses its communication needs, they are simultaneously on the lookout for a new superintendent following the resignation of Dr. Michael Bregy. This phase of transition makes the role of Corder Creative even more critical, as their support is expected to help foster a sense of transparency and strategic messaging while the district seeks new leadership.

Enhancing Community Trust

The decision to enlist Corder Creative is not just about managing crises but also about an earnest attempt to rebuild trust within the community. There is a widespread acknowledgment among board members that improving communication and transparency is essential to address the mounting concerns from the community. This effort could ultimately pave the way towards restoring faith in the Beverly Hills Unified School District.