Guests enjoying a lively evening atmosphere at Rocco’s Nightclub.
Rocco’s Nightclub & Restaurant has been acquired by MHR Nightlife, marking a fresh era for the beloved West Hollywood venue. Set to enhance nightlife offerings and restore regular hours, Rocco’s aims to bring back exciting events and serve lunch during weekdays. With a commitment to community involvement and a welcoming atmosphere, the new management seeks to revitalize the location while preserving its vibrant identity in the Rainbow District.
In the heart of West Hollywood, a new chapter is about to unfold at Rocco’s Nightclub & Restaurant. Excitement is buzzing around the recent acquisition of this famous venue, nestled at 8900 Santa Monica Boulevard. Yes, folks, the deal officially closed on March 11, 2025, and it’s poised to invigorate the local nightlife scene!
Rocco’s has been a beloved fixture in West Hollywood since its grand opening back in May 2019. With its inviting atmosphere and delightful Italian and Greek-inspired cuisine, this hotspot has become a community favorite. Located at the lively corner of Santa Monica Boulevard and San Vicente Boulevard, Rocco’s boasts over 200 seats for both indoor and outdoor dining, making it the perfect spot for gatherings and celebrations of all kinds.
The heroes behind this acquisition are none other than MHR Nightlife, LLC, led by visionary President Mathew H. Ross, who has over 20 years of experience in the hospitality industry. Previously the Director of Food, Beverage, and Nightlife at the Marriott’s Edition Hotel in West Hollywood, Ross has a keen understanding of what it takes to create engaging experiences.
With Ross at the forefront, MHR Nightlife is looking to breathe new life into Rocco’s! Plans are already in the works to expand the venue’s event lineup and restore operating hours that were curtailed during the pandemic. Excitingly, Rocco’s will soon be able to welcome guests for lunch on weekdays, bringing even more variety to its menu and serving as a lunch hub for locals.
The revitalization doesn’t stop at expanded dining hours. MHR Nightlife is committed to increasing the variety of nightlife events hosted at Rocco’s. Imagine vibrant evenings filled with live entertainment, dancing, and delicious food! The aim is to turn Rocco’s into a must-visit destination where guests find joy and celebrate special moments.
Amidst all the exciting changes, Ross emphasizes the importance of a warm and welcoming atmosphere. He intends to enhance the overall customer experience, ensuring that every guest feels valued and took care of during their visits. Guests will be encouraged to share their experiences on social media, highlighting all the fun and flavors Rocco’s has to offer. After all, who doesn’t love a good photo op with friends at a fabulous night out?
MHR’s vision extends beyond just a nightclub. The company is dedicated to becoming a robust partner in the West Hollywood community, ensuring Rocco’s serves as a gathering place that unites people. It’s essential that the venue maintains its identity as a vibrant part of the Rainbow District, famous for its inclusivity and diversity.
Even as changes roll out, Rocco’s will retain its brand name, as confirmed by liquor license records, indicating that there are currently no operational restrictions. The transfer of the liquor license is pending but is expected to clear up soon, meaning that patrons can look forward to Rocco’s returning to its lively essence before long.
With new management in place and fresh ideas on the horizon, Rocco’s is ready to embrace the future while honoring its rich nightlife legacy. Under MHR Nightlife’s stewardship, it’s anticipated that West Hollywood will continue to thrive as a nightlife hotspot. So gather your friends, grab your dancing shoes, and stay tuned for what’s to come at Rocco’s Nightclub & Restaurant!
News Summary The city of Downey is experiencing heightened fear within its Latino community following…
News Summary Venice is abuzz with anticipation and tension as Jeff Bezos prepares for his…
News Summary Workers at Safeway and Albertsons in Colorado are preparing to strike following unsuccessful…
News Summary Donald Trump's recent financial disclosure has drawn attention, showing over $600 million in…
News Summary Nino Paoli has recently been recognized as a Dow Jones News Fund Fellow,…
News Summary Israel's unprecedented attack on Iran's nuclear and military sites has sent shockwaves through…