Diners enjoying a lively outdoor atmosphere in Santa Monica during March Madness.
Santa Monica local eateries are poised for a boost as the city temporarily relaxes regulations, making it easier for restaurants to draw crowds during March Madness. Changes include lifting hour restrictions, easing alcohol sales, and relaxing outdoor dining rules. Interim City Manager Elaine Polachek’s emergency order aims to assist businesses recovering from previous economic hardships, ensuring a lively atmosphere for patrons to enjoy food, drinks, and basketball. This temporary measure lasts until April 30, 2023, fostering community support and economic revival.
In a forward-thinking move, the city of Santa Monica has rolled up its sleeves to help local restaurants make a splash during the exciting March Madness college basketball tournament. These changes are especially crucial for businesses still trying to bounce back from the economic challenges brought on by the January Palisades Fire.
Interim City Manager Elaine Polachek has signed off on a second supplement to an Emergency Order, all set in motion by the City Council on January 10. While the city itself didn’t fall victim to the flames, many restaurants and shops are feeling the heat from decreased consumer activity and inflation pressures, meaning it’s time for some action!
So, what does this all mean for diners and businesses alike? Well, the city has taken steps to temporarily suspend various restaurant regulations, making it easier and more enticing for folks to come out and enjoy themselves. Let’s break it down!
Community Development Director Arminé Chaparyan has shared that this temporary relaxation of regulations is a prime example of the city’s dedication to supporting local economic recovery. Local eateries reported sales plunging between 10% to 20% back in January, with some businesses near the beach facing even steeper declines of up to 40%.
This emergency order will stay in effect until April 30, but there’s always a chance for an extension depending on the needs of the community. Additionally, the order includes helpful provisions for hotels that may need extensions on their Transient Occupancy Tax payments and supports Santa Monica schools in expanding enrollment for displaced Palisades students. Plus, local short-term rental restrictions will be reinstated starting April 19, ensuring that regulations are properly followed.
Despite facing significant challenges, the sun is shining on Santa Monica as it embraces this opportunity to revitalize the restaurant scene during one of sports’ most thrilling seasons. It’s the perfect chance for families, friends, and fans to gather around their favorite food, drinks, and, most importantly, basketball games!
So, make sure to support your local eateries and enjoy the March Madness festivities! With the spotlight on Santa Monica, it’s a prime time to grab a bite, sip a drink, and cheer on the teams together.
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