California Pizza Kitchen Celebrates 40th Anniversary

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The vibrant interior of California Pizza Kitchen during its 40th anniversary celebration.

News Summary

California Pizza Kitchen (CPK) marks its 40th anniversary with events and a trendy makeover. The iconic restaurant in Beverly Hills has evolved into a beloved brand known for its California-style pizza. Celebrations included a nostalgic menu and promotional offers, reflecting the chain’s rich history and modern sensibilities. Despite challenges, CPK continues to innovate and expand, ensuring it remains a favorite among pizza lovers. As the brand enters its fifth decade, the focus is on combining its legacy with youthful energy, promising delicious experiences for years to come.

California Pizza Kitchen Turns 40 with Fun Events and a Trendy Makeover

California is buzzing with excitement as California Pizza Kitchen (CPK) celebrated its 40th anniversary on March 27, 2025. The original CPK, located on Beverly Drive in the heart of Beverly Hills, California, has transformed the way pizza is enjoyed since it first opened its doors back in 1985. Founded by Rick Rosenfield and Larry Flax, the restaurant quickly gained popularity during a time when Beverly Hills was known for its luxurious power lunches, catering to busy professionals who were not just looking for any meal, but rather an experience.

Staying True to Its Roots

Despite its expansive growth over the years, the original Beverly Hills location still boasts its iconic 80s and 90s ambiance, creating a nostalgic backdrop for diners. With its signature yellow tiles surrounding the pizza oven and a menu filled with delightful memories of yesteryear, the establishment is a testament to both flavor and fashion from an era gone by. To celebrate this monumental anniversary, a special promotion was rolled out, featuring $9 take-home pizzas, offering pizza lovers a delicious deal not to miss.

From Beverly Hills to Worldwide

Since its inception, CPK has evolved into a beloved fixture in suburban American life, boasting locations across the United States and internationally in countries like South Korea, Japan, Dubai, and Mexico. With nearly four decades of culinary creativity under its belt, CPK is famous for its gourmet pizzas that defy traditional expectations. Think classic Italian but add a twist of innovation, and you’ve got something special. The brand pioneered California-style pizza, which allows for a delightful mix of multicultural toppings beyond the typical red sauce and mozzarella.

A Bold New Look

On March 22, 2025, leading up to their anniversary, CPK excitedly teased a new edgy rebranding campaign that hinted at a trendier, more youthful aesthetic. The temporary rebranding, featuring a fresh logo and a catchy new slogan, “Fresh to Death”, sent waves across social media, racking up an impressive 21 million impressions. This shift signals an exciting future for CPK, blending its rich legacy with modern sensibilities.

Nostalgic Menu Stars

What would an anniversary celebration be without some delicious menu favorites? Many cannot resist the famous Barbecue Chicken Pizza, the crispy avocado egg rolls, and the refreshing Waldorf salads. With fan-favorite dishes like the Thai Chicken Pizza, topped with crunchy vegetables and peanuts, it’s no wonder CPK has cultivated a loyal following throughout the years. The founders set out to make gourmet pizza accessible and affordable, paving the way for countless imitations.

Resilience Through Challenges

The journey hasn’t been without its challenges. During the tumultuous COVID-19 pandemic, CPK filed for bankruptcy in July 2020 but swiftly overcame this hurdle thanks to a group of determined investors. Under the leadership of current CEO Jeff Warne, the brand’s focus is now on expanding its franchising efforts and consumer packaged goods. This strategy is aimed at reconnecting with customers while ensuring that the CPK brand continues to thrive.

Reflections and Future Plans

The 40th-anniversary celebration was more than just a party; it included a gathering of five Eater editors who took a trip down memory lane while discussing the chain’s illustrious history and bright future. Nostalgia was a significant theme, with many attendees recalling personal experiences and cherished moments tied to CPK.

As CPK enters its fifth decade, one thing is certain: the California Pizza Kitchen brand is here to stay, combining its hearty history with a fresh look, ensuring that pizza lovers of all ages have something to relish.