A depiction of California's beauty, representing hope and opportunity.
Steve Hilton, former Fox News contributor, has launched his campaign for governor of California in the 2026 election with a focus on addressing the needs of working people. His slogan, ‘Make California Golden Again,’ critiques the current Democratic leadership and aims to tackle major issues like high taxes and increasing poverty. Hilton believes California is at a critical junction and stresses the importance of change for the state’s future. His campaign has already received an endorsement from Vivek Ramaswamy, adding to the competitive political landscape.
Steve Hilton, a former Fox News contributor, has officially declared his candidacy for governor of California in the 2026 election. Hilton’s campaign revolves around the slogan “Make California Golden Again,” focusing on the needs of “working people” and promising to address major issues within the state.
During his announcement, Hilton conveyed his deep affection for California, calling it “the best place in the world.” However, he criticized the state’s condition after 15 years of Democratic leadership, stating it is now “barely recognizable.” He described the upcoming election as a pivotal “life-or-death moment” for California, cautioning that without change, the state will continue its rapid deterioration under current leadership.
Hilton’s campaign has garnered a notable endorsement from Ohio gubernatorial candidate Vivek Ramaswamy, who commended Hilton as a beacon of “American excellence.” This endorsement may bolster Hilton’s profile as he navigates a competitive political landscape.
Hilton, originally from the UK, graduated from New College at Oxford and has served as a senior advisor to former British Prime Minister David Cameron. He also co-founded the tech startup Crowdpac.com and hosted the Fox News program “The Next Revolution” from 2017 until 2023. In making comparisons about California’s struggles, Hilton pointed to the UK during the 1970s, labeling California as the “sick man of America.” This analogy underscores his belief that the state is facing significant challenges that require urgent attention.
The gubernatorial race is shaping up to be highly competitive, with prominent Democratic candidates such as Lt. Gov. Eleni Kounalakis and former Health Secretary Xavier Becerra also declaring their intentions to run. On the Republican side, other candidates include Riverside County Sheriff Chad Bianco. As of now, polling indicates that 48% of likely voters in California would consider a Republican candidate for the governor position, reflecting a potentially favorable environment for Hilton’s campaign.
Hilton’s campaign highlights several pressing issues currently impacting the state, including high taxes, rising poverty rates, and an ongoing affordability crisis. These factors have led many residents to leave California in search of better opportunities. He pointed out that approximately one-third of Californians are struggling to meet their basic needs, exacerbated by soaring housing costs and a growing gap between aspirations and reality. The California Dream, which has long symbolized the promise of opportunity and prosperity, has become increasingly difficult to attain for many under the current administration.
In framing his campaign, Hilton positions himself as a potential solution to these systemic problems that he attributes to the policies enacted by Democratic leaders over the past decade and a half. His message is intended to resonate with voters who are seeking change and are disaffected by the status quo.
The political atmosphere in California will likely evolve as more candidates enter the race and as major issues continue to unfold heading into the 2026 election. With current Governor Gavin Newsom term-limited and unable to run for re-election, the upcoming race presents an opportunity for both parties to recalibrate their approaches and connect with a diverse electorate looking for effective leadership and solutions.
As campaigning intensifies, the stakes are high for candidates such as Hilton, who aim to reshape California’s political future and address the concerns of its residents.
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