Guests enjoying lively celebrations at the Tory Burch flagship store opening.
Tory Burch celebrated the grand opening of her new tri-level flagship store on Rodeo Drive with a glamorous cocktail party. The event featured celebrity guests such as Kate Hudson and Rachel Brosnahan, all showcasing fashion from Burch’s upcoming collections. Highlights included a lively performance by Anderson .Paak, along with creative culinary offerings that added to the festive atmosphere. This new retail space embodies modern design while enhancing Burch’s prestige in the competitive fashion industry.
Beverly Hills – Tory Burch marked the grand opening of her new tri-level flagship store on Rodeo Drive with a lavish cocktail party on May 12. The celebration showcased not only her latest fashion offerings but also featured high-profile performances and a bevy of well-dressed celebrities.
The event drew numerous stylish guests, including notable figures such as Kate Hudson, Rachel Brosnahan, Jurnee Smollett, and Jodie Turner-Smith. Each attendee arrived in fashionable outfits from Burch’s upcoming collections, highlighting the evening’s theme of sophisticated style and elegance.
Kate Hudson entertained onlookers in a Fall/Winter 2025 Look 25 Viscose Jacquard Dress paired with Twisted Slingback Heels. Rachel Brosnahan, another standout at the event, sported a Spring/Summer 2025 Look 8 Cotton Cropped Wool and Silk Jacket, complete with Silk Wide-Leg Pants, Peep-Toe Pumps, and a selection of accessories including the Eleanor Clear Slim Shoulder Bag and Miller Metal Oval Sunglasses. Jurnee Smollett made an impression with a green Embellished Viscose Knot Dress, complemented by a Mini Kira Diamond Quilt Top-Handle Crossbody, while Jodie Turner-Smith opted for a chic ensemble consisting of a Fall/Winter 2025 Look 1 Wool Sweater and Cotton Velour Pants.
The highlight of the evening came when music artist Anderson .Paak, who is also known as DJ Pee.Wee, ignited a dance party on the third floor of the store. He performed while dressed in a Tory Burch Reflective Nylon Jacket and Eleanor Oval Sunglasses. Accompanied by jazz trumpeter Maurice “MoBetta” Brown, the unique performance included popular tracks like “Pump Up the Jam” and “Push It.” Ciara further energized the atmosphere by joining .Paak behind the DJ booth, showcasing their dance moves together and performing her hit “1,2 Step.”
As the dance party continued, guests were treated to creative fare including lime green Jell-O shots adorned with Burch’s double-T logo and an elegant caviar bar that added to the festive culinary experience. Following the lively celebration at the flagship store, attendees transitioned to Mr. Chow for dinner and continued the festivities with more dancing.
The atmosphere at the opening event transformed dramatically, shifting from the store’s serene architectural elegance to a vibrant celebration of fashion and music. Tory Burch described the store’s design as an embodiment of quintessential Los Angeles modernity, harmonizing contemporary style with the area’s natural beauty.
The new flagship store on Rodeo Drive reflects Tory Burch’s commitment to innovative design and luxury retail. Located in one of the world’s most fashionable districts, the store is poised to attract not only local shoppers but also global visitors seeking a unique shopping experience. With its launch, Burch continues to solidify her brand’s reputation within the highly competitive fashion market.
The launch event not only celebrated the new retail space but also reinforced Burch’s status as a leading figure in the fashion industry, known for her ability to blend sophistication with a spirited approach to modern living. The combination of celebrity attendance, performance art, and high-quality refreshments marked the evening as an unforgettable experience for all involved.
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