News Summary
Small business owners in Southern California are adjusting their strategies due to the Trump administration’s tariffs affecting sourcing, pricing, and inventory practices. Notably, Jack Carlisle of The Potting Shed is now focusing on selective purchasing and building vendor relationships to manage rising costs. As businesses face the aftershocks of the tariffs, they are re-evaluating their dependence on foreign products, particularly from China. This shift also poses challenges for local manufacturers, emphasizing the need for new strategies in response to economic pressures.
California – Small business owners across Southern California are adapting their strategies to cope with the impacts of the Trump administration’s tariffs, which have significantly affected sourcing, inventory, and pricing practices. One such example is Jack Carlisle, owner of The Potting Shed, located in Orange’s historic downtown plaza, near Chapman University. His 8,000-square-foot store sells a variety of products, including plants, pots, soil, candles, and homeware, generating over $1 million in annual sales.
As tariffs were implemented on April 2, Carlisle has begun to carefully select his purchases and strengthen relationships with vendors to manage rising costs. One of his vendors, a Canadian ceramic pot maker, is storing inventory at pre-tariff prices in San Diego, allowing Carlisle to mitigate the financial fallout from the tariffs. This proactive approach is a necessity as he recalls the challenges faced during the COVID-19 lockdown era, which similarly disrupted supply chains and created an increased interest in gardening and home improvement.
The ripple effects of the tariffs have prompted many Southern California business owners to reconsider their reliance on foreign-made products, particularly those from China, where tariffs can reach as high as 145%. The National Retail Federation has projected that U.S. imports may decline by at least 20% in the latter half of 2025 if the tariffs persist. The ports of Long Beach and Los Angeles stand ready for a potential decrease in cargo volumes, marking a shift in operational dynamics.
Small aerospace manufacturers are facing heightened difficulties due to the tariffs levied on aluminum extrusions and aircraft components. Companies such as Aura Seating in Torrance have been forced to lay off half their workforce, attributing their struggles directly to increased material costs. Similar challenges are encountered by Independent Forge Co. in Orange, which manufactures parts for Boeing aircraft, where decreased overseas activity arises from both tariff implications and supply chain issues.
To address the volatility brought on by tariffs, manufacturers are attempting to secure pricing and develop new strategies to keep operations viable. Some businesses, however, have successfully avoided tariff impacts by complying with free trade agreements, like Lily Jack, a furniture producer benefiting from the USMCA trade agreement. Nevertheless, smaller suppliers feel the hesitation from larger vendors, complicating their ability to place orders and maintain stable operations.
As tariffs continue to reshape the landscape, consumers and business owners are bracing for potential price increases across various sectors, including electronics and furniture. Supporters of the tariffs believe they will ultimately strengthen the U.S. economy, despite the immediate consequences of rising prices. In contrast, critics warn that such measures could induce inflationary pressures and exacerbate economic uncertainty for both consumers and businesses.
The situation serves as a reminder of the complexity of international trade and its profound effect on local economies. As Southern California business owners innovate and adapt to absorb the pressures of tariffs, the long-term effects on both the marketplace and consumer behavior remain to be seen.
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