News Summary
Beverly Hills is set to welcome a new luxury retail flagship store by Louis Vuitton, designed by architect Frank Gehry. The 100,000 square foot store will offer a unique shopping experience along Rodeo Drive and include a rooftop garden, exhibition spaces, and café. Scheduled to open in 2029, this project reflects Louis Vuitton’s commitment to integrating art and lifestyle into its offerings while enhancing Beverly Hills’ retail landscape.
Beverly Hills is set to welcome a new luxury retail experience as Louis Vuitton has proposed a grand flagship store designed by renowned architect Frank Gehry. Scheduled to open in 2029, pending city approval, this theatrical store will occupy a prime location along Rodeo Drive and extend through to Beverly Drive along South Santa Monica Boulevard.
The proposed structure will span a total of 100,000 square feet, with 45,000 square feet allocated for retail and 55,000 square feet for hospitality purposes. A unique aspect of the design includes the connection of two buildings with pedestrian bridges and a tunnel, enhancing accessibility and visual appeal. The retail entrance will be strategically located on Rodeo Drive, featuring three floors dedicated to various product categories such as men’s and women’s collections, travel goods, watches, jewelry, and beauty products.
Visitors will also find a rooftop level designed to feature private spaces for clients and a charming rooftop garden. The entrance from Beverly Drive will offer a café and an exhibition lobby on the ground floor. Two additional floors are set to be utilized as exhibition spaces, and the rooftop will include a restaurant with an open-air terrace, contributing to the dynamic and inviting atmosphere of the flagship.
This store will house the first permanent exhibition space for Louis Vuitton in the United States, marking a significant expansion of the brand’s cultural and lifestyle offerings. The new store aims to provide a comprehensive Louis Vuitton lifestyle experience, blending high-end retail with art and bespoke client experiences, thereby elevating the brand’s status as a luxury cultural icon.
The Beverly Hills City Council has already granted preliminary approval for the project, which is now undergoing the Development Plan Review process. Construction is anticipated to begin in early 2026. Importantly, the project adheres to the city’s regulations in terms of floor area and height limits, ensuring it aligns with local planning standards.
This ambitious proposal comes after a previous plan to build an ultra-opulent hotel on the same site was rejected by local voters two years ago. The new project replaces what was once occupied by Brooks Brothers and the Paley Center for Media, thereby transforming the area and enhancing the retail landscape.
Luxury retail competition on Rodeo Drive has been intensifying, pushing high-end brands like Louis Vuitton to consider larger and more extravagant store designs. With retail rents among the highest in the country in this area, luxury retailers are compelled to expand their square footage significantly to maintain their prestigious positions. Louis Vuitton is not only focusing on Beverly Hills but is also expanding its presence in New York, with plans to virtually double the size of its flagship store on 57th Street and Fifth Avenue.
The decision to construct this new flagship is part of a broader strategy by Louis Vuitton to position itself more firmly as a cultural brand that integrates art and lifestyle into its retail experience. The brand has previously demonstrated this commitment through the establishment of the Fondation Louis Vuitton in Paris, which hosts art exhibitions and cultural events, further enriching the cultural dialogue surrounding luxury fashion.
As the project moves forward, the iconic design of Frank Gehry, known for masterworks such as the Guggenheim Museum in Bilbao and the Walt Disney Concert Hall, is expected to attract significant attention and elevate the aesthetic landscape of Beverly Hills. Peter Marino, who has designed Louis Vuitton’s current store on Rodeo Drive, will oversee the interior design of the new flagship, ensuring a cohesive brand experience.
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Additional Resources
- Los Angeles Times: Louis Vuitton Bets Big on Rodeo Drive
- Wikipedia: Louis Vuitton
- Beverly Hills Courier: Frank Gehry Designed Louis Vuitton Flagship
- Google Search: Louis Vuitton Beverly Hills
- WWD: Louis Vuitton Beverly Hills Flagship Boutique
- Encyclopedia Britannica: Luxury Goods
- Hypebeast: Louis Vuitton Beverly Hills Mega Store
- Google News: Louis Vuitton Beverly Hills flagship
