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Beverly Hills Declares ‘Clueless Day’ to Celebrate Film Legacy

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Celebration of Clueless movie in Beverly Hills

News Summary

Beverly Hills will commemorate the 30th anniversary of the iconic film ‘Clueless’ by establishing July 19 as ‘Clueless Day’. The celebration includes various activities, a screening of the film, and the release of a deluxe soundtrack edition. Hosted by Street Food Cinema and Paramount Pictures at La Cienega Park, the event aims to evoke nostalgia and commemorate the film’s cultural impact.


– The City of Beverly Hills is set to celebrate the cultural legacy of the 1995 film “Clueless” by officially declaring July 19 as “Clueless Day.” This special commemoration marks the 30th anniversary of the iconic movie that has left a significant mark on pop culture and teen experiences alike. The event, hosted by Street Food Cinema (SFC) in collaboration with Paramount Pictures, will take place at La Cienega Park on Saturday, July 19, 2025.

The festivities begin at 5:30 PM with a variety of pre-show activities designed to immerse attendees in the film’s nostalgic vibe. The event will feature themed photo opportunities, fashion and ’90s trivia contests, a Beverly Hills market area, and an assortment of food trucks. Additionally, DJ Taja Barber will be spinning popular tracks from the ’90s, creating an atmosphere reminiscent of the era.

As a family-friendly event, it will also accommodate furry friends, allowing attendees to bring their dogs to join in the celebration. The main program, which includes a screening of “Clueless,” is scheduled to start at 8:15 PM. Tickets for the event are available on the Street Food Cinema platform, with prices reaching up to $27. A reserved section for premium seating is offered, while both reserved and general admission areas will be allocated on a first-come, first-served basis.

Released on July 19, 1995, “Clueless” remains a beloved film that centers on themes of teenage life, social dynamics, fashion, friendship, and love. The story is set in Beverly Hills High School and follows the life of the protagonist, Cher Horowitz, portrayed by Alicia Silverstone. Cher’s character has become an emblem of ’90s teen culture, contributing to the film’s enduring popularity and significance. Other notable cast members include Brittany Murphy, Paul Rudd, and Stacey Dash.

Mayor Sharona Nazarian emphasized the film’s special place in Beverly Hills’ cultural history, declaring it a “cultural touchstone”. The film’s connection to Beverly Hills, along with its relatable portrayal of high school experiences, sets it apart from other films, ensuring its status as a classic even after three decades.

In honor of the anniversary, a deluxe edition of the film’s soundtrack will also be released, featuring an assortment of popular tracks from the ’90s that encapsulate the film’s nostalgic appeal. The soundtrack further cements the film’s iconic status and remains a significant aspect of its legacy.

Beverly Hills has a long-standing connection to various films, but “Clueless” has etched itself into the city’s identity. Its celebration not only recognizes the film’s success but also highlights the impact it has had on generations of viewers, influencing fashion and language among teen audiences.

As the city prepares for this milestone celebration, residents and fans of the film are invited to engage in a day filled with fun activities, nostalgia, and the charm that Beverly Hills represents. The event promises to be an exciting tribute to a film that continues to resonate with audiences today.

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