News Summary
The Beverly Hills Planning Commission has unanimously approved a $1 billion flagship store for Louis Vuitton, designed by Frank Gehry. The store will span 105,214 square feet on Rodeo Drive, featuring rooftop dining, a fine dining restaurant, and the first permanent exhibition space for Louis Vuitton in the U.S. Construction is slated to begin in late 2026, with completion expected by 2029. This development marks a significant step in enhancing Beverly Hills’s reputation as a luxury retail destination while integrating cultural experiences.
Beverly Hills – The Beverly Hills Planning Commission has unanimously approved a $1 billion flagship store for Louis Vuitton, designed by renowned architect Frank Gehry. This significant development, approved during the meeting on September 25, will be located on Rodeo Drive, spanning South Santa Monica Boulevard between Rodeo and Beverly Drive.
The new Louis Vuitton store will cover a total area of 105,214 square feet and will feature several key elements aimed at enhancing the shopping and dining experience. Among these are rooftop open-air dining, subterranean parking, two pedestrian bridges, and a pedestrian tunnel, with the building’s maximum height reaching 60 feet.
The project consists of two main components. The “Rodeo portion,” which has an entrance on Rodeo Drive, will cover 45,433 square feet designated for retail use, including 6,000 square feet set aside for important clients. This section plans to host rooftop events. The “Beverly portion” with an entrance on Beverly Drive will encompass 54,723 square feet and will feature exhibition space, a gift shop, a café, and a fine dining restaurant.
Notably, the exhibition space within the store will be the first permanent Louis Vuitton exhibition space in the U.S. It aims to showcase the brand’s cultural, art, and design contributions and will operate on a reservation-only basis, accommodating up to 1,500 visitors per day from Monday to Saturday and 1,169 on Sundays. Similarly, the fine dining restaurant will also require reservations.
The site for the new flagship store has been owned by LVMH since 2018, and is currently home to four existing commercial buildings. The area was initially designated for the Cheval Blanc Beverly Hills hotel project, which was ultimately cancelled.
The Planning Commission’s approval included a stipulation for a designated drop-off spot for individuals with disabilities, which the developer has agreed to create. Additionally, the commission advised against allowing employees to park on residential streets, acknowledging potential enforcement challenges.
A private loading drive was discussed, which would require all passenger vehicles exiting southbound. To ensure pedestrian safety, a warning system will be implemented.
Construction for the Louis Vuitton flagship store is anticipated to begin in the second half of 2026 and is projected to conclude in the second quarter of 2029. This Beverly Hills project represents a part of Louis Vuitton’s broader expansion strategy, which includes notable projects in several global cities. The luxury brand aims to create a comprehensive lifestyle experience at the new flagship, showcasing diverse product universes and unique customer engagements.
This development is an important milestone for Beverly Hills, promising to further enhance the city’s reputation as a luxury retail destination while integrating cultural experiences within the shopping environment.
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Additional Resources
- Beverly Hills Courier
- Wikipedia: Louis Vuitton
- Beverly Press
- Google Search: Louis Vuitton Beverly Hills flagship
- WWD
- Google Scholar: Louis Vuitton flagship store
- Los Angeles Times
- Encyclopedia Britannica: Louis Vuitton
- Hypebeast
- Google News: Louis Vuitton Beverly Hills
Author: STAFF HERE BEVERLY HILLS WRITER
The Beverly Hills Staff Writer represents the experienced team at HEREBeverlyHills.com, your go-to source for actionable local news and information in Beverly Hills, Los Angeles County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Rodeo Drive Concours d'Elegance, the Beverly Hills artSHOW, Concerts on Canon, and holiday celebrations throughout the city. Our coverage extends to key organizations like the Beverly Hills Chamber of Commerce and Visit Beverly Hills, plus leading businesses in luxury fashion, hospitality, and entertainment that drive the local economy. As part of the broader HERE network, including HERELosAngeles.com, HERESantaAna.com, HEREHuntingtonBeach.com, and HERECostaMesa.com, we provide comprehensive, credible insights into Southern California's dynamic landscape.
