News Summary
The Beverly Hills Unified School District has established a five-year partnership with Nike and BSN Sports, bringing official Nike gear to all sports teams. This initiative, starting with the 2025-26 school year, aims to enhance school spirit and branding across all campuses. Students from elementary to high school will benefit from quality athletic equipment, discounts, and community engagement through an online merchandise store. Despite concerns regarding the approval process, the agreement received a favorable vote, signaling a strategic move to elevate the athletic experience within the district.
Beverly Hills – The Beverly Hills Unified School District (BHUSD) has entered into a five-year partnership agreement with Nike and BSN Sports, set to provide official Nike gear for all sports teams, starting with the 2025-26 school year. This agreement involves students from elementary through high school across the district.
While the financial details of the contract have not been released, the agreement is poised to improve branding and spirit wear for the schools, promoting a greater sense of pride among students and the community. BSN Sports will act as the exclusive provider of Nike products and athletic equipment, ensuring that student-athletes have access to quality gear.
According to Superintendent Alex Cherniss, the partnership marks a significant advancement for BHUSD, as it enhances the level of competition for student-athletes by allowing them to wear high-quality attire during their events. The agreement also encompasses a comprehensive guest speaker event and a visual branding package aimed at creating a cohesive athletic identity among all district campuses.
In addition to providing gear, community members will also have the opportunity to purchase BHUSD-branded Nike merchandise through an online store, allowing families and supporters to show their school spirit. As part of the partnership, BSN Sports is offering notable discounts, including 40% off Nike stock uniforms, 30% off Nike footwear, and discounts up to 20% off other products.
If BHUSD meets an annual spending threshold of at least $225,000 on Nike products, the district will qualify for further promotional benefits. These benefits include receiving an annual credit of $20,000 in Nike products and a one-time branding package worth $40,000, which could bolster the district’s athletic programs and visibility.
The approval process for this agreement was not without controversy. Disagreements emerged among board members regarding the method of voting on the item. Concerns were raised about using the consent calendar process, which some felt did not allow adequate time for deliberation. Ultimately, the item was passed with a 3-0 vote, while two board members abstained from the vote due to these process concerns. Board President Rachelle Marcus and Board Member Amanda Stern expressed their dissatisfaction with how the agreement was presented, fearing it limited discussion on an important initiative.
This partnership with Nike is set to significantly influence the athletic environment within the BHUSD, providing students with not only quality gear but also enhancing community engagement through the sale of merchandise. The district’s goal is to cultivate a unified spirit across its educational institutions, and the collaboration with Nike and BSN Sports is a strategic move toward achieving this objective.
As the 2025-26 school year approaches, stakeholders, including students, parents, and faculty, will be eager to see how this partnership unfolds and the impacts it may have on both student competition and school pride within the Beverly Hills community.
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Additional Resources
- Patch: BHUSD Inks Deal with Nike
- Wikipedia: Beverly Hills
- MSN: BHUSD Approved 5-Year Deal with Nike
- Google Search: Beverly Hills Unified School District
- 2 Urban Girls: BHUSD Announces Partnership with Nike
- Encyclopedia Britannica: Beverly Hills
- Beverly Press: BHUSD Says ‘Just Do It’ to Nike Deal
- Google News: Beverly Hills School District
- Beverly Hills Courier: Plans for Cartier Temple and Housing
Author: STAFF HERE BEVERLY HILLS WRITER
The Beverly Hills Staff Writer represents the experienced team at HEREBeverlyHills.com, your go-to source for actionable local news and information in Beverly Hills, Los Angeles County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Rodeo Drive Concours d'Elegance, the Beverly Hills artSHOW, Concerts on Canon, and holiday celebrations throughout the city. Our coverage extends to key organizations like the Beverly Hills Chamber of Commerce and Visit Beverly Hills, plus leading businesses in luxury fashion, hospitality, and entertainment that drive the local economy. As part of the broader HERE network, including HERELosAngeles.com, HERESantaAna.com, HEREHuntingtonBeach.com, and HERECostaMesa.com, we provide comprehensive, credible insights into Southern California's dynamic landscape.
