California, August 25, 2025
News Summary
California is experiencing a notable decline in international tourism, with an 8.6% decrease in visitors in June alone. This trend is largely attributed to ongoing tariffs and geopolitical tensions, impacting local economies and potentially leading to significant job losses in the tourism sector. Visit California is now encouraging domestic travel and has launched a campaign aimed at rekindling connections with Canadian travelers, who have also decreased in numbers. The situation raises concerns for the state’s tourism-dependent businesses and overall economic health.
California is experiencing a significant drop in the number of international visitors amid ongoing tariffs and geopolitical tensions. Recent reports indicate a 9.2% decline in international visitation to the state is expected by 2025, largely attributed to the trade policies enacted by the current administration, which have created negative sentiments towards the U.S.
In June alone, California saw a decrease of 541,113 international tourists, marking an 8.6% drop compared to the same month last year. This decline has been consistent throughout various months this year compared to previous years, including February, March, April, and May. In 2022, international visitors contributed $26.2 billion to California’s economy, a notable 16.4% increase over 2023. However, predictions suggest that spending could decline by 4.3% by 2025 if the trend continues.
The downturn in international tourist numbers poses risks to local employment and business revenues. Analysts warn that reduced tourism could lead to substantial job losses, particularly in sectors like hospitality and retail, with an estimated 140,000 tourism-related jobs at stake across the United States.
While it’s important to note that 80% of travel spending in California comes from domestic visitors, the downturn in international tourism is still a concerning issue. In an effort to combat these challenges, Visit California is encouraging residents to travel within the state and support local businesses, particularly in 2025.
This decline in tourism is not limited to California; Las Vegas also experienced an 11.3% decrease in visitors in June compared to the previous year, partly due to fewer Californians traveling there. Moreover, air travel to Las Vegas dropped by 6.3%, a trend expected to result in a 12% overall decline in international tourist numbers for the city.
Geopolitical and political factors are contributing to this troubling trend, as tariffs and stricter border security have negatively influenced perceptions among potential Canadian travelers. Specifically, a 33% drop in road trips from Canada and a 22% decrease in air travel from Canada to the U.S. were recorded in June, directly affecting states like California and New York, where Canadian tourists significantly impact tourism spending.
In response to declining numbers among Canadian visitors, Visit California has launched a campaign titled “California Loves Canada” aimed at restoring the connection with Canadian travelers. The campaign is designed to counter the unfavorable economic conditions and geopolitical factors that have contributed to the decline in tourism.
Despite these challenges, Visit California leadership emphasizes that the state’s economy is defined by strong brand appeal and robust tourism infrastructure. Their latest forecast anticipates 268 million visits to California in 2025, reflecting the first anticipated decline in visitor numbers since the pandemic struck.
As the tourism landscape evolves, stakeholders are urged to closely monitor these trends while aiming to bolster local economies through strategic initiatives and campaigns.
Frequently Asked Questions
Why is international tourism declining in California?
The decline is mainly due to tariffs, geopolitical tensions, and negative sentiments towards the U.S. caused by current administration trade policies.
What impact does reduced tourism have on employment?
Reduced international tourist numbers could result in job losses, particularly in tourism-related sectors like hospitality and retail, with an estimate of 140,000 jobs at risk across the US.
What initiatives are being taken to encourage tourism in California?
Visit California is promoting domestic travel within the state and has launched the campaign “California Loves Canada” to restore connections with Canadian travelers.
Key Features Summary
| Feature | Details |
|---|---|
| Current Decline in Tourists (June 2023) | 541,113 international tourist decrease (8.6%) |
| Projected Decline of International Visitors (2025) | 9.2% decrease |
| Economic Impact (International Visitor Spending) | 2022 Spending: $26.2 billion; 4.3% projected decline in 2025 |
| Job Losses in Tourism Sector | Estimated 140,000 jobs at risk across the US |
| Domestic Travel Promotion | Encouraged by Visit California for 2025 |
| “California Loves Canada” Campaign | Aims to restore ties with Canadian travelers |
Deeper Dive: News & Info About This Topic
- AOL News: Vegas Tourism Down, California International Declines
- Wikipedia: Tourism in California
- ABC7 News: Visit California Tourism Plummeted
- Google Search: California tourism 2025
- Los Angeles Times: Vegas Tourism Slumping
- Google Scholar: California tourism decline
- North Bay Business Journal: Visit California Economy Travel Forecast
- Encyclopedia Britannica: Tourism
- California Chamber of Commerce: Travel Outlook for California
- Google News: International tourism USA
Author: STAFF HERE BEVERLY HILLS WRITER
The Beverly Hills Staff Writer represents the experienced team at HEREBeverlyHills.com, your go-to source for actionable local news and information in Beverly Hills, Los Angeles County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Rodeo Drive Concours d'Elegance, the Beverly Hills artSHOW, Concerts on Canon, and holiday celebrations throughout the city. Our coverage extends to key organizations like the Beverly Hills Chamber of Commerce and Visit Beverly Hills, plus leading businesses in luxury fashion, hospitality, and entertainment that drive the local economy. As part of the broader HERE network, including HERELosAngeles.com, HERESantaAna.com, HEREHuntingtonBeach.com, and HERECostaMesa.com, we provide comprehensive, credible insights into Southern California's dynamic landscape.
