Miami Beach, August 16, 2025

News Summary

Playboy Enterprises is moving its headquarters from Los Angeles to Miami Beach, citing concerns over California’s business environment. CEO Ben Kohn highlighted the state’s anti-business climate and high costs as primary factors driving the relocation. The new office will be established in the Rivani building, aiming to create a Playboy Club, restaurant, and multimedia studios. This decision taps into a trend of companies leaving California for more favorable business conditions, following similar moves by Tesla and Chevron. The transition is expected to generate around 100 new jobs in the local economy.

California

Playboy Enterprises has announced its plans to relocate its headquarters from Los Angeles to Miami Beach, a move that signals a growing trend of high-profile companies leaving California for more business-friendly environments. This relocation decision was confirmed on Wednesday, with CEO Ben Kohn expressing concerns regarding California’s business climate, labeling it as “anti-business” and “extremely expensive.” Kohn noted that Miami Beach has been “phenomenal to deal with” and is a location that is “very pro-business.”

The new corporate base will be established in a luxury office building called Rivani, situated at 1691 Michigan Ave. in Miami Beach. Playboy is expected to complete their move to the new office location by next year, which will also house plans for a new Playboy Club, including a restaurant and a members-only lounge. The company aims to specifically develop multimedia content studios to bolster its creator network and licensing business.

Developer Robert Rivani has made a significant investment of over $100 million into the Rivani commercial complex, which will also accommodate wellness facilities, a range of restaurants, and meeting spaces. Miami Beach city officials have praised Playboy’s relocation as a major boost for local economic development, as city commissioners competed for months to secure the deal, declining other offers from different locations.

This decision comes amid a noticeable exodus of major corporations from California, attributed to the state’s challenging business environment. Companies like Tesla relocated their headquarters to Texas in 2021, alongside Charles Schwab, while Chevron recently announced its departure after 145 years in California. High tax rates and complex regulations have been cited as contributing factors, with California taxing its highest earners at 13.3% on regular income and investment profits, making it one of the steepest rates in the nation.

Despite these significant corporate departures, California remains the world’s fourth-largest economy, continuing to attract investment in various sectors. Playboy’s move back to South Florida is a strategic decision, as the brand once had a presence in the region, operating a Playboy Club and hotel. The original Miami Playboy Club opened in May 1961, and the Playboy Plaza hotel operated on Miami Beach during the 1970s.

Financially, Playboy reported a net loss of $7.7 million in the second quarter but also noted a 13% increase in revenue compared to the previous year. The company’s share price closed at $1.71, having experienced a 17% increase so far this year. The new headquarters is projected to generate approximately 100 local jobs, in alignment with Kohn’s vision to create world-class content studios for multimedia production across various digital platforms. Miami Beach is characterized by Playboy as “one of the nation’s most dynamic, culturally relevant, and business-friendly cities.”

FAQ

• Why is Playboy relocating its headquarters? Playboy announced its move to Miami Beach due to California’s business environment, which CEO Ben Kohn described as “anti-business” and “extremely expensive.”
• Where will the new headquarters be located? The new headquarters will be in a luxury office building called Rivani at 1691 Michigan Ave., Miami Beach.
• What are the plans for the new location? Playboy plans to develop a new Playboy Club, restaurant, members-only space, and multimedia content studios in the new headquarters.
• What is the projected job creation from this relocation? Approximately 100 local jobs are expected to be created with the move to Miami Beach.
• How does this move fit into California’s corporate departure trend? Playboy’s relocation is part of a larger trend of major corporations leaving California, citing its challenging business regulations and high tax rates as significant factors.

Key Features of Playboy’s Relocation

Deeper Dive: News & Info About This Topic

• Los Angeles Times
• Google Search: Playboy Enterprises
• Miami Herald
• Encyclopedia Britannica: Playboy Enterprises
• NBC Miami
• Google News: Playboy Enterprises Miami

Author: STAFF HERE BEVERLY HILLS WRITER

The Beverly Hills Staff Writer represents the experienced team at HEREBeverlyHills.com, your go-to source for actionable local news and information in Beverly Hills, Los Angeles County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Rodeo Drive Concours d'Elegance, the Beverly Hills artSHOW, Concerts on Canon, and holiday celebrations throughout the city. Our coverage extends to key organizations like the Beverly Hills Chamber of Commerce and Visit Beverly Hills, plus leading businesses in luxury fashion, hospitality, and entertainment that drive the local economy. As part of the broader HERE network, including HERELosAngeles.com, HERESantaAna.com, HEREHuntingtonBeach.com, and HERECostaMesa.com, we provide comprehensive, credible insights into Southern California's dynamic landscape.