California, September 3, 2025
News Summary
Q MIXERS has announced an expanded partnership with Breakthru Beverage Group in California, enhancing its distribution reach across 14 states. This strategic collaboration aims to tap into California’s lucrative beverage market and follows the exit of RNDC from the region. Key leaders from both companies express optimism regarding growth and operational synergy, reinforcing a commitment to delivering quality mixer products. The partnership will officially take effect on September 2, showcasing Q MIXERS’ ambition to expand its footprint in the beverage alcohol sector.
California Sees Expanded Partnership Between Q MIXERS and Breakthru Beverage Group
Q MIXERS has announced an expanded partnership with Breakthru Beverage Group in California, a move that comes as RNDC exits the California market. This significant development will officially take effect on September 2, 2025, and is poised to boost Q MIXERS’ presence in California, the largest beverage alcohol market in the United States.
The partnership will extend the collaboration between Q MIXERS and Breakthru into a total of 14 states, indicating a strategic effort to enhance distribution and capitalize on market opportunities across multiple territories. California’s role as an influential player in the beverage alcohol sector makes this partnership particularly crucial for both entities.
Leadership Perspectives on the Partnership
Betsy Frost, CEO of Q MIXERS, expressed confidence in the potential for reaching new heights through the collaboration with Breakthru. Additionally, David Brenner, Vice President of Sales at Q MIXERS, conveyed excitement about deepening the existing relationship, emphasizing the commitment to delivering quality products to the market. Breakthru Beverage Group has a proven track record of generating strong results for Q MIXERS, enhancing their operational synergy.
About Q MIXERS
Q MIXERS specializes in premium mixers that focus on clean ingredients and dynamic flavors, offering products that enhance both cocktail and mocktail experiences. The company’s portfolio includes notable offerings such as Q GINGER BEER, Q TONIC WATER, Q CLUB SODA, Q BLOODY MIX, and Q MARGARITA MIXES. Q MIXERS continues to disrupt the premium mixer category, with aspirations for sustained growth in California and beyond.
About Breakthru Beverage Group
Breakthru Beverage Group is a prominent beverage wholesaler in the United States and operates in 16 markets with annual sales exceeding $8.6 billion. The company has consistently been recognized as a “US Best Managed Company” for four consecutive years, showcasing its commitment to excellence in the beverage distribution industry.
Goals of the Expanded Partnership
The primary goal of this expanded partnership is to drive distribution growth and success across all channels within the California market. By aligning with Breakthru, Q MIXERS aims to leverage its innovative mixer offerings to capture a larger share of the competitive landscape in a state known for its dynamic beverage marketplace.
Frequently Asked Questions
What is the new partnership between Q MIXERS and Breakthru Beverage Group?
Q MIXERS has expanded its partnership with Breakthru Beverage Group in California. This new agreement follows RNDC’s exit from the California market and will officially take effect on September 2, 2025.
Why is this partnership significant?
The partnership is significant because it expands Q MIXERS’ reach into California, the largest beverage alcohol market in the United States, and combines efforts with a top-tier distributor for enhanced growth opportunities.
What products does Q MIXERS offer?
Q MIXERS offers a range of premium mixers, including Q GINGER BEER, Q TONIC WATER, Q CLUB SODA, Q BLOODY MIX, and Q MARGARITA MIXES.
What are Breakthru Beverage Group’s operational capabilities?
Breakthru Beverage Group is a leading beverage wholesaler operating in 16 markets with annual sales exceeding $8.6 billion, known for its effective distribution and management practices.
Key Features of the Expanded Partnership
| Feature | Details |
|---|---|
| Partnership Announcement | Expanded partnership between Q MIXERS and Breakthru Beverage Group. |
| Effective Date | September 2, 2025. |
| States Involved | Collaboration will cover a total of 14 states. |
| California Market | Largest beverage alcohol market in the U.S. |
| Company Focus | Q MIXERS creates premium mixers with clean, bold flavors. |
| Breakthru’s Recognition | Named a “US Best Managed Company” for four consecutive years. |
Deeper Dive: News & Info About This Topic
- Business Wire: Q MIXERS Expands Partnership With Breakthru Beverage Group
- Wikipedia: Q MIXERS
- BevNET: Q MIXERS Names Betsy Frost as CEO
- Google Search: Breakthru Beverage Group
- Forbes: How Q MIXERS is Elevating Cocktails
- Google Scholar: Premium Mixer Industry
Author: STAFF HERE BEVERLY HILLS WRITER
The Beverly Hills Staff Writer represents the experienced team at HEREBeverlyHills.com, your go-to source for actionable local news and information in Beverly Hills, Los Angeles County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Rodeo Drive Concours d'Elegance, the Beverly Hills artSHOW, Concerts on Canon, and holiday celebrations throughout the city. Our coverage extends to key organizations like the Beverly Hills Chamber of Commerce and Visit Beverly Hills, plus leading businesses in luxury fashion, hospitality, and entertainment that drive the local economy. As part of the broader HERE network, including HERELosAngeles.com, HERESantaAna.com, HEREHuntingtonBeach.com, and HERECostaMesa.com, we provide comprehensive, credible insights into Southern California's dynamic landscape.
